My intensive production project 2 will be a photo media project. The theme of this project is “Shopping Window”. This project will take a set of photos that recording how luxury brands or shops use their shopping window as a medium to send messages and impress people, for example likely the concept of their brand and new collection, or some visual impulse, and hence attract them to be potential customer. This project will be processed in the theory basis on “media in public and private space”, researches on advertisements and consumerism that shopping window as a media.
This photo media project has no specific group of target audience but anyone who are interested, and it might be an example proof and inspiration towards the advertising industry, on how powerful the shopping window can be used as a medium to send messages.
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