I have done some research on how luxury brands use their shopping windows in foreign countries,which the geographical advantages has allowed their every shop is very big in terms for size and hence having big shopping windows to decorate and develop. For example:
Image Source: http://www.globalblue.com/destinations/spain/madrid/galeria-loewe-madrid/#slide-3
The above photo is the shopping window of a famous luxury in worldwide, Loewe, the flagship store in Madrid,Spain. The store has seven shopping windows in total, the space for them to present the brand or collection's concept are very wide and thus able to create an attractive image for people pass though the store to be attracted and go inside. However when comparing to the tight environment in Hong Kong, stores space are too small thus the shop windows are only able to show one to two pieces of current displays, while presenting meanings or concept are certainly difficult. The below photo is the shopping windows in the Landmark store located in Central, HK of the same brand, Loewe.
After the research, I found that shopping windows in Hong Kong that are valuable to my photo project would be rare and I am going to do field study as soon as possible.
No comments:
Post a Comment