Blog 3
Reference: Hong Kong Tourism Board
The Hong Kong Tourism Board (HKTB) is a
government-subvented body tasked to market and promote Hong Kong as a travel
destination worldwide and to enhance visitors' experience. They made different
promotional videos. On their Youtube channel, they have divided into different
parts: The Hong Kong Experience, Events & Festivals, “I Never Knew” Hong
Kong Stories, Culture & Heritage, Shop & Dine, Arts & Performance,
Great Outdoors, My Time for Hong Kong, Highlight Attractions and Meetings and
Exhibitions Hong Kong.
Those videos are narrative with different roles to show
different meanings, but they also include attractions, food and activities.
Your Sky-Land-Sea Lantau adventure starts at Ngong Ping
360! Is the closest reference to the topic of my video. https://www.youtube.com/watch?v=h8yTXhxaado
It introduces different environment, attractions, transportation
method, activities and also Hong Kongers. The flow of this video is according
to the transportation and attractions where can access to in a day. There is no
text, only voiceover to introduce / give information about everything attaching
with visuals.
1
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2
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3
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4
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5
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Objective
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Adventure in Hong Kong other than concrete desert
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Cable car is different from the others
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Experience and feeling
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Chinese local culture in Ngong Ping
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Continue the journey; introduction of bus; experience
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Visual
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Hong Kong cityscape
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Cable car, cable car station, the characteristic of
the cable car
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Ngong Ping, elements of buildings, environment
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Tea, food, shopping for souvenir
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What you will see during the bus ride: cows, greenery.
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Character
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-
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White young couple: photo taking;
family: go for a trip;
local couple: go for a trip
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White young couple: walking around
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White young couple: try to have Chinese tea and food;
businessman: meeting or conference there;
local couple: being helpful to visitors
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White young couple: getting on the bus; local couple:
welcoming them
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Voiceover
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Escape of the elements of a busy city
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Introduction of the cable car and data of it
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The first stop of the journey, feeling
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Introduction of Ngong Ping; Chinese local culture
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Introduction of the bus service and duration to TaiO
stating
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6
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7
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8
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9
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10
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Objective
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Introduction of TaiO
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Visit Cheung Sha, PuiO or Mui Wo
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Natural beauty, concept of Lantau
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Return to Ngong Ping, to Po Lin Monastery
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Review of the day
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Visual
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Street views, shops, food, Chinese white dolphins
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Beach, sunset, water sport, views
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Plant, insects, animals
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Walking around, photo taking with monks
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Visit different locations with different
transportation: cable car, bus, boat.
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Character
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Local couple: photo taking around and with the locals
as memory
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Local couple
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White young couple: exploring
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White young couple; family
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White young couple; family; local
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Voiceover
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About decade past
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Introduction of more options to visit and activities
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About Lantau
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Introduction of Po Lin Monastery
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Fruitful day with nice sunset
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